In the past decade, alternatives to menstruation products, such as pads and tampons, have soared in popularity. At the top of this list of alternatives, including absorbent underwear and washable pads, you’ll find the DivaCup. The DivaCup is a reusable, eco-friendly silicone menstrual cup designed to revolutionize one’s menstrual care routine. It serves to completely replace pads and tampons, proving cost-effective for the consumer and sustainable for the environment. As it works to disrupt the billion-dollar menstruation industry, the DivaCup is a perfect example of incidental anti-capitalism.
The menstruation industry is one we (literally anyone with a vagina) don’t have a choice but to engage in. It exploits and profits directly off our reproductive health through the marketing of one-use products, such as pads and tampons, which often contain chemicals and non-biodegradable ingredients. These products pose risks to our bodies and environment and are often expensive, making menstrual health a “luxury” to those living in poverty or developing countries.
The DivaCup is a product that stands to turn the industry on its head. A sustainable, low-cost alternative to typical feminine hygiene products, it goes beyond just saving our wallets and our planet. It starts conversation and urges for global change. Diva International Inc. (creators of DivaCup) states, “Our mission to offer women a new way to care for themselves extends far beyond period care. We invest our knowledge, time and resources in community and international organizations that offer healthcare, empowerment and education to women and children around the world.” While the DivaCup is indeed a product sold for profit, its real mission lies in its passion to change the reproductive health industry to better people’s lives all around the world.